Posts

How can Digital Marketing Benefit your Business?

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  Are you exploring digital marketing strategies to grow your business? We live in a society where consumer preferences are getting more challenging to predict. Marketers need to work harder to impress their customers. Customers are more interested in unique contents instead of generic marketing contents. We at Soar360 believe that it is not only important to just survive, but you need to thrive in the business market. So, what is trending now? Digital marketing has evolved over the years. And there are several trending strategies. Artificial intelligence (AI) is used in many aspects of businesses. Like chatbots, which are 24-hours services that have changed the standard of customer services. It is more efficient compared to live agents. In fact, implementing such a strategy will help your business save money in the long run.    Besides that, many businesses have personalised marketing strategies. They email their customers contents regarding their business ...

3 Benefits of Marketing Your Business Through Blogging

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  About 80% of businesses that implement blogging have been able to acquire a strong consumer base, while 82% of them claim that blogging is an essential part of their marketing strategies to attract more perspective customers .   Evidently blogging is one of the most popular marketing strategies that businesses use to spread brand awareness. To completely optimize the power of blogging, it is essential to be aware of its benefits. 1. Exceptional Boost to Search Engine Optimization Blogging does not only promote your products and services, but your overall brand. This is where SEO comes in play. Consistency is the key with blogging. The more blogs you create, the more traffic for your business, which means more leads. Boosting your SEO can also provide the search engines fresh contents to index and appear more frequently. Directing consumers to your business. So, producing exceptional and relevant content for your targeted niche can flood your inbox with questions ...

How to Use Technology to Grow Your Business

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Smartphones, laptops, tablets, music players – you name them! How would our lives be without them? There’s no denying the impact that technology has on our lives. With the rapid growth of the internet, most businesses have gone the digital way. According to Statista.com, over two billion people purchased goods online with sales hitting 4.28 trillion US dollars in 2020. Whoa, that’s a third of the world population! If your business strategies in Melbourne don’t incorporate the use of technology, you’re missing out big. Below are different ways to use technology to scale up and maximize profits. 1.Make Use of Social Networks Facebook, Twitter, Instagram, YouTube, TikTok, Reddit, Quora – just to name a few, have grown tremendously over the years. A lot of people use these social networks daily for different reasons. By the end of 2020, Facebook alone had 2.8 billion monthly active users around the world. If properly utilized, that’s quite a huge potential market. It...

6 Tools to Help Improve Your Social Media Branding

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  Building a strong brand is critical for every business, and social media has quickly become the ultimate space to expand your audience, and scale your brand to the next level. Social branding has become the touchstone of digital marketing. Social branding helps businesses increase brand awareness, connect with relevant communities, and establish their place within consumers’ lives, through regular, ongoing contact. But how do you do it? How can you map out a strategy that will maximise your social branding efforts, and improve your social media performance?   Here are seven tools you can use within your branding process: 1. Produce Share-Worthy Content The key to successful social media branding lies in creating content that encourages people to share and engage. The content that you share on social media shapes your brand, which is why it’s important to analyze your content resources and share the right type of content. 2. Create Your Stunning Designs Enga...