Soar 360 Blogs

  The importance of digital marketing cannot be overstated (but often is!). From Small & Medium-sized Enterprise (SMEs) to large Multinational Corporations (MNCs), we rely on it to reach out to new customers. In this article, we will discuss simple digital marketing strategies and provide relevant information to people who are new to the world of digital marketing. So, What is Digital Marketing? It is essentially marketing using digital channels (simple isn’t it) such as Social Media Marketing, Search Engine Marketing, Email Marketing and Content Marketing. These channels give businesses the flexibility to implement targeted campaigns in order to acquire and retain customers. Furthermore, the collection of real time data from these campaigns can accurately measure the effectiveness and predict the ROI of your marketing activities. This might seem challenging for a beginner, especially in a highly competitive and crowded marketplace. Therefore, we recommend utilising the f...

  Optimizing and Managing Search  ‍ Previously, we discussed how SEO (Search Engine Optimization) is a cornerstone of building a brand presence online. At the same time, executing SEO strategies is often a difficult and complex proposition, especially to the uninitiated. Results are observed after months of hard work, requiring a combination of technical expertise and a comprehensive understanding of SEO practices. This is an area where Search Engine Marketing (SEM) can be pretty useful. What does SEM and SEO do differently? ‍While SEO focuses on improving website’s ranking organically, Search Engine Management focuses on displaying your website on Search Engine Ranking Pages (SERPs). It enables you to pay to show ads when users search for keywords that are relevant to your brand. SEM increases website visibility by displaying websites on Google’s first page. Although SEM can be rewarding in the short run, the importance of SEO for businesses cannot be understated...

  Why are my digital marketing campaigns failing?  As discussed in our previous blog, businesses from a variety of industries use digital marketing platforms now more than ever to promote themselves. However, a lot of them fall short of meeting their expectations. This could be attributed to insufficient knowledge of digital marketing tools that are used to run promotional campaigns. Most often, poor results and outcomes stem from a lack of clearly defined goals and objectives. ​A contributing factor is their inability to effectively monitor their success or failure, where unreasonable or irrelevant KPIs (Key Performance Indicators) only add to disappointing campaigns. First things first. Establish clear goals and objectives The first steps before commencing any digital marketing campaign should be to establish clear and quantifiable goals. Every member of the organization should be aware of these goals in order to collectively contribute towards its fulfillment. T...

  How do you want to stand out? What hasn’t been said about the year 2020; it’s been a torrid and challenging year for businesses. At Soar360, we’re no different. The re-imagination of our brand needed strong resolve, patience and perseverance to come to life. Throughout the year however, there’s been a single constant that’s played a part in our many ideas; time. Like many of you, I’ve have spent more than my fair share of time figuring out plans and strategies, deciding how digital marketing will/should work in a post-COVID-19 economic landscape. One point we are definitely sure of, we want creativity to be key. Like in the year 2000; everything is moving online. Well, maybe not everything. Although it would be nice to have someone do your grocery shopping for you and have it delivered right into your kitchen steps. Wait..  What would it look like if 100% of businesses move online? If there’s one thing I’ve learnt from this pandemic, is that our fragile structure...