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Showing posts from June, 2022

Take Your Business to the Next Level!

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We have spoken about websites, but what about web applications? Everything is online and revolves around the internet. That includes businesses. Recently under these circumstances, businesses are turning towards the online base to gain more opportunities and possibilities. Web applications could be the answer. There are definitely some key benefits to having web applications for your business. And Soar360 can help your business soar. So, why web applications?   First of all, web applications are not only customized for your business. They are also customized for the user’s preferences. Efficiency is the key with web applications. Do more work in less time. Sounds good? There’s more.   In web applications, all the data is stored in one place, constantly updated in real time. That means 24-hours accessibility. Our experts at Soar360 truly believe that innovative technologies can provide your business a professional edge over your competitors. Therefore, we can develop custo

Digital Marketing For Beginners: 4 Simple Tips

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  The importance of digital marketing cannot be overstated (but often is!). From Small & Medium-sized Enterprise (SMEs) to large Multinational Corporations (MNCs), we rely on it to reach out to new customers. In this article, we will discuss simple digital marketing strategies and provide relevant information to people who are new to the world of digital marketing. So, What is Digital Marketing? It is essentially marketing using digital channels (simple isn’t it) such as Social Media Marketing, Search Engine Marketing, Email Marketing and Content Marketing. These channels give businesses the flexibility to implement targeted campaigns in order to acquire and retain customers. Furthermore, the collection of real time data from these campaigns can accurately measure the effectiveness and predict the ROI of your marketing activities. This might seem challenging for a beginner, especially in a highly competitive and crowded marketplace. Therefore, we recommend utilising the follo

Search Engine Marketing (SEM). How Does It Work For Me?

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  Optimizing and Managing Search  ‍ Previously, we discussed how SEO (Search Engine Optimization) is a cornerstone of building a brand presence online. At the same time, executing SEO strategies is often a difficult and complex proposition, especially to the uninitiated. Results are observed after months of hard work, requiring a combination of technical expertise and a comprehensive understanding of SEO practices. This is an area where Search Engine Marketing (SEM) can be pretty useful. What does SEM and SEO do differently? ‍While SEO focuses on improving website’s ranking organically, Search Engine Management focuses on displaying your website on Search Engine Ranking Pages (SERPs). It enables you to pay to show ads when users search for keywords that are relevant to your brand. SEM increases website visibility by displaying websites on Google’s first page. Although SEM can be rewarding in the short run, the importance of SEO for businesses cannot be understated. Therefo