Soar 360 Blogs

  Why are my digital marketing campaigns failing?  As discussed in our previous blog, businesses from a variety of industries use digital marketing platforms now more than ever to promote themselves. However, a lot of them fall short of meeting their expectations. This could be attributed to insufficient knowledge of digital marketing tools that are used to run promotional campaigns. Most often, poor results and outcomes stem from a lack of clearly defined goals and objectives. ​A contributing factor is their inability to effectively monitor their success or failure, where unreasonable or irrelevant KPIs (Key Performance Indicators) only add to disappointing campaigns. First things first. Establish clear goals and objectives The first steps before commencing any digital marketing campaign should be to establish clear and quantifiable goals. Every member of the organization should be aware of these goals in order to collectively contribute towards its fulfillment. T...

73 percent of businesses invest in a unique website design. As a business owner, you may be skeptical of claims that website design is integral to business branding. You may not understand the need to spend a "fortune" on website design. However, the truth is that your website can be the face of your brand. Read on to discover how a good website design can give your business identity and grow your business. Your Website Design Creates a Lasting First Impression People will create their first impression of your business based on your website design. Your business may offer incredible deals or great content, but these things won't matter if you have a poor web design. Prospective customers won't take your brand seriously, and they'll prefer to buy from your competitors. To avoid this pitfall and create a positive brand image, invest in custom web development and design. You want to create an aesthetically pleasing website that helps your business stand o...

  How do you want to stand out? What hasn’t been said about the year 2020; it’s been a torrid and challenging year for businesses. At Soar360, we’re no different. The re-imagination of our brand needed strong resolve, patience and perseverance to come to life. Throughout the year however, there’s been a single constant that’s played a part in our many ideas; time. Like many of you, I’ve have spent more than my fair share of time figuring out plans and strategies, deciding how digital marketing will/should work in a post-COVID-19 economic landscape. One point we are definitely sure of, we want creativity to be key. Like in the year 2000; everything is moving online. Well, maybe not everything. Although it would be nice to have someone do your grocery shopping for you and have it delivered right into your kitchen steps. Wait..  What would it look like if 100% of businesses move online? If there’s one thing I’ve learnt from this pandemic, is that our fragile structure...

  As business owners, we are constantly in search of the latest technology trends. So, what trends should we be looking forward to in 2021? Technologies are changing at a remarkable pace. And we are more dependent on them than ever. This is especially the case, during the pandemic, where technologies have helped us to continue working and living from the comforts of our home. There’s new technologies being invented every year. That only means learning to adapt to these changes. For businesses, we invest in technologies that benefit our business.    Investing on the right technology can really put your business above the competition. Soar360 always recommends our clients to invest in technologies that benefit your business in the long run.  Always Go Green! This may not be a new innovation but it will cause a greater effect on the planet. Soar360 is always behind sustainable and eco-friendly businesses. Green technologies not only help the environment, b...