Soar 360 Blogs

  The digital marketing world is in a constant state of evolution. New platforms and features are constantly launching in the market. Consumer behaviours change, then change again. Companies switch up the game and, with it, shift the entire landscape of marketing. There’s always a different strategy to take, a local SEO algorithm update to adapt to, new web design trends to adopt, and new channels to explore. If your business doesn’t keep up, you risk getting left behind — and losing out to your competition. That’s why you NEED to pay attention to digital marketing trends if you want to stay relevant with customers and grow your business in the long run. The top digital marketing agency in Melbourne has suggested the following six trends that are game-changer. As another year rolls past, it’s time to put the pandemic behind us and start planning for the new calendar year. But with so many updates, how do you know which ones to use in your digital marketing campaigns? That’...

  Every second, 11 people use social media for the first time, which equates to one million new social media users appearing on the web daily. And with 25% of customers preferring to be contacted by brands via social media, your business has to prioritize social media marketing to stay relevant. But how do you build lasting relationships with your customers on social, when they’re scrolling through thousands of posts per day? Read on to find out.  Listen First Are you listening to your audience on a daily, moment-to-moment basis? Social listening helps you create content that your audience will respond to; it helps you know what they like and what they don’t like. Don’t be afraid to lean into the conversations happening around your brand. Because even a negative comment or a customer calling you out after a less-than-desirable experience isn’t necessarily a bad thing. According to a Sprout Social study into call-out culture, 55% of people who call out brands on soci...